Silvana Morini
Silvana Morini began her journey selling shoes in the family shop. At the age of 14 she flew to London and when she turned 28 she became manager of the most prestigious boutique in Verona.
She has traveled and been a stylist and consultant for famous fashion brands.
Creativity, inspiration and the courage to dare are the mix that have always characterized the designer, who has been able to make them the cornerstones of the brand.
She is a creative entrepreneur with a passion for unique and refined objects.
Over the years she develops each project, giving prominence and prestige to the most varied requests and needs. Each process is carried out in compliance with all quality standards and with the guarantee of 100% MadeinItaly.
A fashion accessories company, PELLE GIORNALE is the name given almost twenty years ago to a line of accessories made only with the best full-grain calfskin on which the real newspaper sheet treated in the tannery is applied to make it resistant and waterproof.
After years of experience in the sector, the Company has developed and progressively strengthened solid relationships in various fields by making use of a Network Contract which allows the respective companies to be part of a structured organization in order to face the market with a stronger approach.
From the purchase of high quality leather, strictly Made in Italy, to the development of the technique for applying the newspaper sheet.
Specialized master leather craftsmen are part of the organization regarding the design and production of the various objects. More than a collection of leather accessories which still remains the "CORE BUSINESS" of the Brand, we can talk about LIFE STYLE.
A project with a well-defined character that allows you to range from furniture to footwear, from bags to outerwear. The brand's strong point is the customization of objects in the JUST YOU line, a tailor made line, where the end customer can choose newspapers, magazines that talk about his passions, work, hobbies, as well as the color of the leather and the model among those in the collection . An all-round customization. The creation of each piece is followed with great care as per the tradition of MADE IN ITALY.
Our network contract provides:
■ Exclusive processing of this type of product
■ Compliance with quality standards and "editorial" guidelines
■ Respect for implementation times also through collaboration and mutual support
■ Transparency in distribution
■ The sharing of opportunities and non-unfair competition
■ The willingness to develop common services
Uniqueness through the digital network:
The «Just You» product represents the pinnacle of networking.
■ Anywhere in the world, a customer can choose, assisted by one of our stylistic consultants, the contents with which to personalize their accessory, and send them to us.
■ The process of creating the finished product presents the pinnacle of passing through a series of actors, from the art director to the craftsman who creates the accessory, who interact with each other and with the end customer.
Our business philosophy
Creative and managerial skills at the service of a network of small specialized excellences, in which the Italian wealth of "know-how" resides.
The company's ORGANIZATIONAL MODEL is the mirror of its mission: an external network of artisans, who are entrusted with production, and internally with the strategic functions of design, communication and development.
Each craftsman first studies the editorial contents of the newspaper in order to give a clear meaning to what the object will have to convey.